Why 501?

In choosing the name for this blog I first gravitated to marketing 101, but that name appeared rather unimaginative and overused. I have seen many books, textbooks and editorial columns refer to marketing 101, and there is an entire cottage industry dedicated to teaching the fundamentals of marketing. That is not what I want to do. I want to share my views on business and marketing strategies based on my experiences as a consumer, but with the additional perspective of a marketer with  20+ years in the business. Who do I want to reach? People who are interested in business strategies and the way they affect people (consumers). So I settled on Marketing 501, presupposing a basic understanding of marketing, and assuming a desire to build on knowledge acquired through prior marketing experiences.